LIMITED EDITION,CUSTOMIZATION AND VINTAGE HANDBAGS MARKETING IS DEPENDING ON THE THREE TREASURES

11/30/2015 09:45

Even if you do not have think about what is the marketing tool of luxury designer wholesale handbags brand, then you should  have think about why you want to buy this one rather than that one. Actually, limited, customization and vintage already deep into the bone marrow of brand marketing, become a  weapon of bait. What kind of bag will attract you pay a lot of money for? Every person has his own reason. But if we look at the “trick” of the brand, we will find that attractive thing, nothing more than the three aspects:

In order to highlight the status, the pursuit of unique and personality becomes certain. Those so-called famous brands surly sell at the high price, but as long as there is money, we still able to buy at any time. Thus, the limited edition of the product has become a big temptation to invest in genuine leather bag.

Luxury bags will have a basic design, the design of the season, when the new and non regular launching of the limited edition. However, there are no major changes on Basic models, or classic models for many years , many entry-level buyers will choose the basic models and classic models, due to the price is stable and suitable for the application of various occasions, in addition, there will be no problem on etiquette. Because of the necessity of personality and changes of style of the limited edition, it has become the favorites of a lot of luxury players and collection lovers.

Whether the customization is unique
Advanced customization face to the brand lovers, investors, collection lovers, design by the famous designers’ elaborate creation, although no sizes can be choose, but the quantity is still strictly controlled. So that the top brands limited edition is selling the tailor-made.

Then magic of genuine vintage
Kim Jones, a luxury goods group creative director said using old travel suitcase has a advantage: “vintage style travel suitcase allows you to show your own style in the airport and easy to identify your luggage.

 

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